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How to write a SUPERB Press Release?

WHAT IS A GOOD WEBSITE PRESS RELEASE(PR)?

How to write a SUPERB Press Release?

We know that Press Releases are made to fetch a higher rank in search results, but a number of precautions should be taken while doing the same, so as to avoid problems for your website.

Low Keyword Stuffing

Keyword stuffing is using keywords repeatedly which results in a negative reader experience. Too much keyword stuffing can make your Press Release look too irritating and irrelevant.
Example: If